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Bell's Tea Belfast

SD Bell & Co Ltd

Tea & Coffee Specialists

One Hundred and Seventeen years ago, in 1887, SAMUEL DAVID BELL founded the grocery firm of S.D. Bell & Co Ltd., Belfast.
Tea and coffee quickly became the mainstays of the Business, and by 1927 the Firm had expanded into larger premises on the corner of Ann Street and Victoria Street.

S.D. BELL’S name and reputation flourished during the first half of the twentieth century, and quickly became synonymous with the best tea and coffee available, while the wonderful aroma of freshly roasted coffee permeated Belfast’s streets.

In 1973 Bell's moved to their suburban premises at Knock, which is our current Headquarters, and site of the popular ‘Leaf & Berry’ Coffee Bar. S.D.BELL’S teas and coffees are available at Knock, in St George’s Market, and throughout Northern Ireland, in quality hotels, restaurants and shops.

Tea – Why SD Bell’s Tea is different?

Originally all tea was hand-plucked seasonally from the tea bushes and during processing was graded and sorted. Mechanisation has developed to the extent that over 90% of teas grown throughout the world are manufactured by a cut-tear-crush process known as CTC. They are the small, brown nutty-shaped type of teas. They are graded into sizes, as is the gold-tipped flaky, black-leaf tea, and it is the smaller leaf CTCs, Pekoe Fannings, (PF) and Pekoe Dust (PD) that constitute tea bags, the immersible sachets that constitute the largest share of the tea market today.

Good CTCs are widely used, and may constitute 50% or more of all packeted leaf teas. So it is a fallacy to assume that, to be good tea in strength and character it must be plucked and contain gold tip. It is an indication, but much CTC (i.e. without gold tip) is indeed good. However much of the constituent teas in bags, in a very competitive market is not of the best, and the buyer should choose carefully.

The CTC process ensures that the rich colour and strong aggressive flavour infuses very quickly, while teas processed in the Orthodox method give a gentler, more subtle flavour, and generally a lighter colour. S.D. Bells have always specialised in the Orthodox type, and will continue to do so.

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